Author: Dren Gashi

Deep dive into Sitecore’s xConnect

Dren GashiLeave a comment

What is xConnect? A service layer between xDB and any trusted client which operates autonomously with Sitecore. Sitecore uses xConnect for all its analytics and marketing automation features. Main features Automatic indexing of any contact, facet, interaction, or eventPush and pull operations on contacts and interactionsSearch features make use of technologies like Solr or Azure SearchChoose to… Continue reading Deep dive into Sitecore’s xConnect

Deep dive into Sitecore’s xDB

Dren GashiLeave a comment

After I had to deal with xDB and trying to understand what it exactly is I will share you a compact summary of my learning What is xDB?  The Experience Database (xDB) is the central big data marketing repository for the customer experience. xDB translates all collected data from a single user’s visit and interactions… Continue reading Deep dive into Sitecore’s xDB