Marketing Automation Glossary

Sometimes it is not easy to find "the one" page for all the acronyms you have to find about Sitecore's amazing Marketing Automtation Tool. But also a some general marketing buzzwords I want to explain here: Term or AcronymDescriptionContactAn entity in the Sitecore Experience Database (xDB) that represents a real person who interacts with your… Continue reading Marketing Automation Glossary